In New Tourism Spot, What Happens in Vegas Pulls at the Heartstrings // ADWEEK

“What Happens in Vegas, Stays in Vegas,” goes the catchphrase that has long been associated with Sin City, thanks to ads produced by R&R Partners dating back to 2003. Past ads have frequently typified the Vegas experience with dizzying montages of nonstop partying, but a heartwarming new spot is elbowing out the old and striking a new tone.

The “Now & Then” campaign features two women who met and fell in love in Vegas before realizing they wanted to continue their love story in the famed city. The cinematic spot takes viewers along through the evolution of the women’s relationship, culminating in a wedding that is sure to move even the staunchest of cynics.

Sasha LevinsonComment