SASHA LEVINSON X LAS VEGAS // FREE THE BID

In creating a campaign for the Las Vegas Convention and Visitors Authority (LVCVA), director Sasha Levinson at Humble decided to go against conventions of the city’s on-screen portrayal.

The resulting spots pull viewers in with a vision centered on individual experience and transformation. A woman who met her girlfriend in Las Vegas throws together a surprise wedding ceremony; a working mom takes some much-needed time for herself. Through Sasha’s lens, Las Vegas becomes a stage for meaningful memories to unfold, promising the potential for each visitor to create their own unique encounters with the city.

Sasha Levinson